Kharades: A Creative Duo Blending Photography & Design

In the vibrant heart of Mumbai, where tradition meets modernity and creativity pulses through every street corner, the Kharade brothers — Gitesh and Aakash — have carved a unique space for themselves in the world of visual storytelling. United by blood and bound by a shared passion for art, the duo brings together two powerful mediums — design and photography — to create compelling visual experiences that resonate deeply with both brands and audiences.

A Legacy of Creativity

Born and raised in Mumbai, Gitesh and Aakash grew up in a household where art was not just appreciated — it was a way of life. With parents who immersed themselves in music and crafts, creativity was a natural part of the Kharade family environment. That nurturing foundation sparked a deep curiosity in the brothers, one that eventually guided them toward the world of visual arts.

Their journey led them to the prestigious L.S. Raheja School of Art, an institution that has shaped some of India’s finest creative minds. There, Aakash honed his craft in photography, mastering the art of capturing emotion, texture, and depth through the lens. Gitesh, meanwhile, immersed himself in design — sharpening his ability to communicate visually with precision, balance, and intention.

What makes the Kharades stand out is the seamless fusion of their respective disciplines. While photography brings narrative, emotion, and realism, design introduces structure, clarity, and purpose. Together, they create work that not only looks beautiful but communicates meaning — a rare and powerful combination in today’s fast-paced, visually saturated world.

The Art of Adaptability

At the core of the Kharades’ creative philosophy lies fluidity. They don’t subscribe to a singular, signature style — instead, they adapt, evolve, and respond to the needs of every brief, every brand, and every context. This adaptability allows them to produce work that feels fresh and relevant, while still being rooted in strong aesthetic principles.

Their visual language is often described as harmonious and refined. Whether they’re working on branding for a food company, a visual campaign for a consumer product, or a conceptual personal project, their work reflects a clear understanding of balance — of color, composition, and message.

Gitesh, with over a decade of experience in advertising, brings strategic insight to the table. His knowledge of branding, consumer behavior, and communication helps shape the narrative behind the visuals. Aakash, on the other hand, brings the emotional and visual weight through his photography — capturing not just the subject, but the story behind it.

Together, they don’t just deliver visuals; they solve problems. Every project is viewed through the lens of a business challenge, and their goal is always to offer creative solutions that are both effective and memorable.

A Process Built on Purpose

Over the years, the Kharades have developed a structured yet flexible creative process — one that allows for exploration without losing sight of the objective. This process, they say, is key to overcoming creative blocks and delivering consistent, high-quality work.

It begins with understanding — diving deep into the client’s goals, target audience, and brand values. From there, they move into research and analysis, uncovering insights that fuel the concept development phase. Brainstorming follows, where ideas are sketched out, challenged, and refined.

Once a direction is locked in, they choose the right medium, tone, and visual treatment. Pre-production planning and post-production polish ensure that the final output is aligned with the brand’s vision and connects with its intended audience.

It’s a holistic approach that blends creativity with clarity, art with intent.

The Role of the Artist

For the Kharades, being an artist in today’s world comes with both responsibility and privilege. Art, they believe, is not just about beauty — it is a reflection of thought, culture, and identity. Even in times of change, art remains — often as the only surviving testament to who we were.

Their personal projects often reflect this belief, touching on moods, messages, and themes drawn from their inner worlds. While their commercial work is always client-centered, their self-initiated pieces provide a space for exploration and expression — a balance that keeps their creativity alive.

They resonate deeply with the words of art historian E.H. Gombrich: “There really is no such thing as art. There are only artists.” In other words, it is the artist who gives form to ideas, who captures the essence of a time, a place, or a feeling.

Looking Ahead

The future for the Kharades is expansive. With India’s creative and business landscape evolving rapidly, they envision broadening their services to meet the growing demand for thoughtful, impactful visual storytelling. Whether it's building brand identities, conceptualizing ad campaigns, or exploring new media, they’re excited to push boundaries and explore new terrain.

What remains constant, however, is their foundation — a love for art, a drive for excellence, and the desire to create work that speaks not just to the eyes, but to the soul.

Connect With the Kharades

Whether you're a brand looking for a visual identity, a business seeking to communicate with clarity and creativity, or simply someone who appreciates art — the Kharades are open to meaningful collaborations.

You can follow their journey on Instagram:
📸 Aakash: @aakashkharade
🎨 Gitesh: @gitesh_kharade

Or get in touch with them directly:
Aakash Kharade — Photography: 9029747604
Gitesh Kharade — Design: 9702025881

Navigating the Digital Landscape

In an age where the digital world is both a canvas and a marketplace, the Kharades have embraced platforms like Instagram to showcase their work and connect with clients. Social media, they acknowledge, has changed the way artists share their voice — offering instant visibility and a direct line to audiences.

But visibility is just one part of the puzzle. Excellence, they believe, still comes from dedication, consistency, and a deep commitment to the craft. Amidst the noise and speed of the digital age, it’s the inner journey of the artist — the quest for originality, depth, and authenticity — that truly sets meaningful work apart.

Here are some additional projects on Behance :

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